JANUARY 2019 SPECIALS: SEE DETAILS
Despite a persistently gloomy economy, the anti-aging market is still booming, thanks mainly to the boomers–the 450-million people worldwide who were born between 1946 and 1964. Let’s face it. The boomers are an active bunch who are not only living longer, but are also staying in the workforce past typical retirement age.
The desire to look as young as one feels, coupled with need to look good in a competitive job market has greatly influenced the public’s decision to choose minimally invasive, nonsurgical anti-aging procedures that are less risky than expensive surgeries–and–often have better results. According to the American Society of Plastic Surgery, Botox and dermal filler procedures are the last decade’s fastest growing cosmetic treatments.
Generation Xer’s (born between 1965 and 1979) have also jumped on the anti-aging bandwagon. In fact, 4 million men and women in this age group underwent cosmetic procedures last year. Generation Xer’s have a keen interest in health and beauty and are turning to anti-aging procedures earlier than their boomer counterparts to ward off, say, deep lines or wrinkles before they even occur.
“Facial sculpting” with Botox treatments and dermal filler procedures results in a much softer, natural “lift” than the traditional facelift of the past, without the risk, downtime or expense. Whether you want to turn back the clock or slow down the clock, these cutting-edge cosmetic medical advancements deliver, which is why their popularity just continues to soar.
Here are a few typical incentives for getting Botox and/or dermal fillers:
Introduced in 2002, FDA-approved Botox Cosmetic (botulinum type A) is typically used to reduce what are called dynamic or nonstatic wrinkles in the upper half of the face, those that move up and down: frown lines, forehead lines and crow’s feet. Known as a “lunch hour” treatment, Botox injections typically take less than 15 minutes per session and typically last up to 4 months. Patients report that not only can Botox restore a more youthful appearance, but also over all confidence. No wonder over 11 million men and women have fallen in love with Botox treatments.
Approved by the FDA in 2009, Dysport is made of the same neurotoxin as Botox and is equally effective. Xeomin, the latest FDA-approved alternative to Botox injections is often referred to as the “pure” Botox since it is free of certain additives, which is why some have a better result if unresponsive to Botox or Dysport.
As you age, your skin loses volume and elasticity due to a breakdown in collagen Dermal fillers are used to restore youthful fullness to the face, plump lips, fill shallow contours such as “sculpting cheekbones.
Dermal filler procedures are perhaps most popular for reducing prominent facial creases wrinkles such as nasolabial folds (also called parentheses, smile lines or laugh lines that run from the sides of your nose to the corners of your mouth) and marionette lines (the lines that extend from the corners of your mouth down into the chin area). Common fillers include the products Juvederm, Radiesse and Restylane. These are comprised of hyaluronic acid. Fillers such as Radiesse actually stimulate your own production of natural collagen. Restylane treatments and other dermal filler procedures also also considered “lunch hour” treatments that can take as little as 15 minutes. The natural-looking results are immediate and can last a year or more.
The first step to turning back the clock (or stopping the clock!) with Botox and dermal fillers is to meet with highly qualified specialist such as a board-certified plastic surgeon to discuss your own specific needs. While more and more “botox doctors” and “dermal filler physicians” are out there with wide-ranging medical backgrounds, you want to make sure that you go to someone who is experienced with facial aesthetic medicine to get the highest quality results.
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